As access to mobile technology increases, more and more people are using their mobile devices to search for information, to transact, and to socially interact. According to Search Engine Watch, of the 6.8 billion people on the planet, 5.1 billion own a cell phone. Not only are these people using their phones for more, but [...]

As a professional dedicated to providing lifestyle engagements, I have found that there are a few steadfast secrets that can put companies on the road to success. When technology changes faster than a fireman heading to a fire, how do you keep up? How about going back to the basics? One of the biggest benefits [...]

People are moving to their phones to shop. Let me say that again. People are moving to their phones to shop! Should I repeat that in case anyone missed it? This week’s suggested reading examines poignant statistical data on how an increased number of people today are shopping on a mobile device (51% and increasing), [...]

Pictures tend to speak much louder than words. This week’s suggested reading, an infographic by Mobile Payments Today, discusses the growing influence of mobile payments. The message here is clear; it’s not should you consider a mobile presence to engage with your consumers, but what mobile strategy will you start using today. [...]

As web-enabled phones become more prominent, consumers are using them to do more and more, including mobile ordering and payments. Based on their own records, Ayden, a payments processing company, found that consumers are using their mobile phones for 15% of transactions (excluding digital goods and services). These numbers highlight two trends that e-tailers and [...]

With coupons, loyalty points, and gift cards making up more than $165 billion in purchasing power, it’s only natural for companies to want to digitize these tools to take advantage of the mobile market. However, if businesses think that they can copy their same model and add only a digital aspect they will be sorely [...]

In this week’s reading, Rosa Arriaga discusses the growing partnership between technology and healthcare, and the applications of said technology. In a study involving text messaging and asthmatic children, patients who received daily text messages were shown to have an improved quality of life and pulmonary functions. Utilizing the Health Belief Model, children received text [...]

This week’s recommendation is a video from mobile expert R.J. Talyor, discussing how brands should align their efforts to command a more mobile consumer mindshare.  As customers transfer their online activities to mobile devices, the obstacle for brands is not just to be mobile, but to own more “mobile shelf space” than their competition. The [...]

In this week’s suggested reading by Bryan Meszaros, he asks whether mobile is a “true friend or [an] invulnerable foe.” The answer is that it can be both. Mobile marketing is not only beneficial, but also an integral part of the future for brick and mortar businesses. Without allotting the proper time [...]

As the amount of customers with mobile devices increases, so too does the need to integrate your brand with interactive mobile services, particularly mobile payments. The article below dives into the four different types of mobile payments: SMS-based payment, direct mobile billing, mobile web payments and NFC. […]