About three years ago I came to a company that was known for their expertise in lifestyle engagement. Over the years I have been able to gain a keen understanding of in-the-moment persuasion and how to influence human-to-technology interaction. This week’s suggested reading focuses on the importance of the mobile phone in everyday life. [...]

The old adage “numbers don’t lie” remains true as shown in this week’s suggested reading. 2 and 2 always equal 4, there is no what if, or imagine that. Jim Yu’s article discusses the growth of mobile and how quickly the amount of dollars spent on it is increasing. According to comScore, Q3 2013 saw [...]

They say pictures are worth a thousand words. Below I’ve painted, using a chart or two, where mobile commerce is and where it is going. This week’s suggested reading includes an array of charts which resoundingly depict the Billions of dollars which will be achieved as mobile commerce continues to grow. Mobile is not just [...]

When it comes to doing business, regardless of what sector you’re in, the rules are always evolving. Advancements in technology can make these changes even more jarring. The most important thing when faced with a change is to understand what is happening and, as a business owner, make sure that you are riding (and prospering [...]

This week we take a look at the power of mobile in the healthcare industry. “Top 5 Reasons the Future of Healthcare Will Be Mobile” discusses the evolution of the mobile phone and how these phones will propel us and our healthcare providers into a new dimension that allows for better, faster, and stronger contextual [...]

This week’s article is a must read for anyone in the retail business. How Retailers Can Keep Up With Consumers by McKinsey & Company is a wakeup call for any retailer’s future success. This article highlights the fact that the way consumers are making purchases has dramatically altered. In the current digital age they stand in [...]

This week’s article is an insightful look at how mobile is changing the game of publishing. As a “mobile” company, we have been beating the drum trying to educate publishers on the need to embrace mobile. It is a powerful tool for the world of publishing. Mobile is where the new generation of readers is [...]

In the beginning, mobile engagement was all about that zero moment. The key was to understand how human behavior related to technology in-the-moment. Once you were able to master this engagement, you owned that moment and where to take that engagement. Over the last few years “mobile” engagement has grown; there are more smart phones, [...]

As we have established ad nauseam, including a mobile strategy in your mobile business plan is not an if, but a when.  It’s all about the experience.  In a nutshell, the experience a customer has on your mobile site will determine if they stay and if they buy. Mobile is an in-the-moment experience; what you [...]

With 15.2% of North American web traffic coming from mobile phones [1], companies can no longer defer creating their mobile engagement strategy. For many consumers, a bad mobile site or experience is likely to turn them away–towards competitors; 40% according to Compuware[2]. With the mobile market set to grow to $32.4 billion by [...]