Last week I mentioned that mobile is everything. I pointed out that if you have a retail establishment or a restaurant offering transactions, mobile was not an “if”, but a “when”. As you will see in this week’s article, mobile is everything because that is how people communicate. No matter where they are or what [...]

Mobile is the future of everything and the future of everything is mobile. Can I be any clearer than that? Also it’s not about the technology; it’s about how your audience engages with that technology. More importantly, it is about how you engage with your audience using mobile technology. […]

According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending, developing a mobile commerce web site is a must for retailers of all sizes. The reality is marketers must follow their consumers to mobile. […]

Cash is trash and the future is mobile payments. This is the sentiment behind this week’s suggested reading from Forbes contributor Ryan Rommann.  All physical coins and dollars will soon be rendered obsolete by the security and convenience of mobile phones. Whoa there you naysayer, before you disagree read on. Technology is changing and things [...]

This week’s suggested reading provides insight on the power of engaging with your customers wherever they are. It also reiterates the reality that consumers are mobile and they are engaging with what they want, when they want and doing it all on their mobile device. The latest estimates predict that in 2020 there will be [...]

In the last couple of years, mobile has emerged as an integral part of most everyone’s marketing plan and a larger number of marketers have finally adopted it as part of their strategy to success. 2013 showed us that customers are checking out your business via their mobile devices, with over half the amount of [...]

Happy 2014! This week’s suggested reading is an informative snap shot of 50 amazing facts about mobile. […]

Happy (early) New Year! I have one question for you. Are you ready? Are you ready for the shift in how people purchase? Over the last year I have pointed out ad nauseam that for your business to grow and make money, you need to have a mobile commerce presence. […]

This week’s suggested reading takes a look at the changing face of healthcare and examines how patient care has become so decentralized that most patients and members feel lost and alone. […]

This week, with the Super Bowl around the corner and spring & summer preparations soon to start, our suggested reading focuses on hospitality and mobile. In other words, how the power of mobile engagement is bringing more dollars to the businesses smart enough to recognize that they need to engage with their customers in-the-moment. [...]