Suggested Readings: Converting Consumers into Transactions with a Mobile Wallet

With August already here it feels as if the summer has literally flashed by. Thinking about all the instances or moments that make up our daily life has really made me think about how we make decisions as consumers. With over-stimulation from perpetual media rampant, how do you get the right consumers attention at the [...]

By |2016-10-27T11:51:05-04:00August 17th, 2012|Gary's Suggested Readings|0 Comments

Suggested Reading: Active Posters

Jeffery Fraser recently wrote an article on Mobile Dev & Design titled, “Active Posters Enhance the Mobile Marketplace”. In his article Jeff discusses the uses and implications of Near-Field Communications (NFC) technologies embedded in posters similar to examples of our own GoMo Kiosk. Importantly Jeff highlights that mobile payments are estimated to grow to $245 [...]

By |2016-10-27T11:51:06-04:00July 6th, 2012|Gary's Suggested Readings|0 Comments

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