Each year the amount of customers with mobile devices increases, along with the average amount spent on mobile marketing. For most companies going mobile is inevitable, but how do you go about it? You can begin by creating a mobile marketing plan tailored to your company’s specific challenges and goals.  Abrams’ 19 Mobile Marketing Facts You [...]

 Okay you knew you need a mobile website, and you were sold on allowing your web developer or a non-mobile provider to build a small version for your cell phone, or even worse you allow the phones just to go to your website without even any scaling. We’ll not only could you be providing a [...]

In life as in business, there are a few no-brainer concepts that make dollars and sense(Pun intended). Taking the mobile plunge is no longer just a marketing ploy it is the way to reach new customers in the moment and transact with them, while you reward and retain them. The article below is an example [...]

This week’s suggested reading is a very insightful article and video on, why 2013 is the year of the mobile wallet. Associate Editor, Rimma Kats, points out the resounding fact, that the only successful wallet will be the one that is tied to a loyalty/Rewards platform. Check out the below article, watch the author’s short [...]

This week’s article by Matt Daly stresses the importance of mobile marketing in B2B. The statistics he highlights provide valuable insight in something we at Gold Mobile have known for some time, that mobile marketing is essential to business and sales development. Successful mobile marketing cannot only help businesses respond to their customers in real-time, [...]

As summer turns to fall and baseball turns to football I’m reminded of how fast everything moves these days. With a world pace more Carpe Occasionem (seize the moment) than Carpe Diem (seize the day); a pace where moments and minutes matter more than days and hours, mobile can be your brand’s perfect companion. [...]

This week I have five articles for you. We all know appending mobile to your existing brand strategies is simply no longer an “if” but a “when” and “how”. Get in the game now before you lose out on valuable time with your customers. Here are my top three reasons to sit up and pay [...]

I’m back with thoughts on the 0 moment. I’ve discussed it in the past-and how you can use the 0 moment to capture the 1.3 trillion estimated dollars that will be spent on mobile purchases. Many of us have read the statistics detailing just how many shoppers utilize their mobile phones in-store to comparison shop. [...]

It's back to school time again-a good time to re-start and re-energize. As the nights get chillier, the beach umbrellas go away and the footballs come out, why not use this change of seasons to re-start and re-energize your marketing efforts with mobile. Are you going to take your company into 2013 equipped for the [...]

This week's recommend article focuses on one question: Are you interested in making more money? I hope I can guess the answer! Let's discuss how we can turn your social marketing into bottom line dollars. Our GoMo Rewards Wallet drives more profit and more savings to your budget. We talked about the 0 moment last [...]