Project Description

24K Creative designed a messaging and creative campaign for a student targeted program to encourage utilization of our text messaging platform designed to promote food specials and unique offers for the on-campus food service provider.

Program Goal

To encourage enrollment and participation in the Queens College text connect program, enabling receipt of campus eatery specials, promotions and events.

Program Objective

Communicate with college students in a creative, contemporary manner encouraging their opt-in to the text connect program and increasing volume at campus dining services.


A fun, on-campus, campaign geared to catch student interest through free dining dollar incentives and promotions.


Increased student utilization and engagement, as well as increased traffic and spend in the on-site campus eateries.