Project Description

KaBOOM! partnered with 24K Creative to use a combination of both social and mobile strategies to leverage these channels to enhance, compliment, and augment existing brand awareness, lead generation and business development opportunities.

Organizational Goal

To enhance its market position as a leader in innovation and social consciousness by providing their product to millions of American children.

Program Objective

To boost brand presence and create “brand buzz” via social media, and engage audience via on-site sweepstakes managed through the GoMo engagement platform.

Solution

24K Creative researched, coordinated, set-up and monitored an exhibit booth at the 29th Annual NJ Sand Castle Contest, where tour/recreational groups, camps, and individuals are historically drawn to this fun and creative environment. By establishing a sample play environment to showcase Rigamajig, 24K created hype around the play product and generated social media content through which to promote and market these educational play toys in a consistent and ongoing strategy.

Results

Marketing Assets Generated:

  • (165) photos
  • (17) videos
  • (1) time lapse video

GoMo Sweepstakes Results:

Response rate: 1.5%. Winner announced and awarded on site.