To create an interactive, in-the-moment method for promoting their sponsorship of several Philadelphia sports teams.
IBX partnered with GoMo Health for the design, launch, and ongoing site support of the HomeTeamibx.com digital platform through which registered users can stay up-to-date on their favorite local sports teams. In addition, Independence Blue Cross uses GoMo Campaign to conduct multiple live event sweepstakes at each of the sporting events.
To promote the Home Team IBX digital platform, GoMo Health Creative Media collaborated with Independence Blue Cross on:
- Promotional giveaways
- QR code and text-in keyword promotions on Home Team IBX collateral
- Social, mobile, and viral promotion and advertising
- Street team promotional distribution