Project Description

Humana Logo


Incent and reward members’ healthy behaviors


To promote, track, and reward healthy living and fitness center utilization in an effort to reduce healthcare costs.


Implementing the GoMo Fitness Network™ program, Humana can track consumer check-ins at approved fitness facilities, target programs to nearby members, and reward active members through their smartphones using iBeacon technology. Accumulated points can be used by members to reduce premiums or be redeemed as gifts.