Mobile loyalty program
To increase foot traffic and revenue in local stores where their products were being sold
Beretta USA sought to reward loyal members and attract potential customers, while also increasing sales at local stores. Partnering with Gold Group, Beretta created the Beretta Insiders Group (BIG), an incentives program which used text (SMS) messaging and mobile landing pages to provide those who signed up with articles, sweepstakes, and other information via their mobile phones. Beretta worked with local vendors, giving them access and control over the messaging of subscribers in their area.