PART 2: How the Dot Com Disclosures Curb Advertising in Social Media

When the Dot Com Disclosures were first released in 2000, social media as we know it was just starting to bud. It was not until 2004 that Facebook was launched, with Twitter following in 2006. The role that social media has taken in our lives, with 27% of online time spent on social networking sites [...]

By |2016-10-27T11:51:04-04:00July 19th, 2013|Leading with Mobility|0 Comments

The Case for Customer Engagement

Disruption is a popular term these days, especially in regards to business model innovation. Thanks to profound advances in both technology and the strategic insights to optimally exploit it, conventional advertising is being disrupted in such a way that brands are able to reap increased value from consumers over an extended amount of time. [...]

By |2016-10-27T11:51:04-04:00July 9th, 2013|Leading with Mobility|0 Comments

PART 1: Clear and Conspicuous Advertizing for a Mobile World

This past March the Federal Trade Commission released a new version of the “.com Disclosures: How to Make Effective Disclosures in the Digital Age” [i] regarding advertising and internet-based transactions. The document details how to effectively disclose information and prevent deception in digital advertising. Not only are these practices used to protect consumers [...]

By |2016-10-27T11:51:05-04:00June 26th, 2013|Leading with Mobility|0 Comments

Nine Points to Consider when Marketing with Instagram

Not too long ago a reader asked me how to use Instagram hashtags within a social strategy. Well even before being asked me that question I was thinking of a bigger question. In which ways can a marketer use Instagram in social media marketing? But until now I haven’t had the time to put my [...]

By |2016-10-27T11:51:05-04:00June 20th, 2013|Leading with Mobility|1 Comment

Copy and Paste these Top Instagram Hashtags (Updated: 05.20.13)

Copy and paste these popular Instagram hashtags for more likes and followers (Updated May, 20th 2013) Every month I will be reviewing the top Instagram hashtags for tags that have the most pictures and followers. These tags will always be applicable to every photo, no matter how it was taken, what it is of, [...]

By |2016-10-27T11:51:06-04:00May 25th, 2012|Leading with Mobility|1 Comment

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