/Bob Gold

About Bob Gold

Bob Gold is a rare combination of business entrepreneur, strategic visionary and outstanding communicator. As a leading “behavioral technologist”, Gold has over 20 years of applied research and development experience in the growing field of digital-to-human persuasion and motivation. He applies his methodologies and techniques to help create a more sustainable health care infrastructure for payers, providers, pharmaceutical companies and medical device manufacturers. As CEO of GoMo Health, a leading technology provider in the emerging market of mobile care coordination and population health management systems, Gold focuses his energy on creating member and patient engagement algorithms to produce better outcomes and evidence-based data sets. His work places an emphasis on the delivery of care plans and remote care coordination with a more personalized, disciplined and nurturing experience within a person’s lifestyle and typical day.

Digital to Human Persuasion: Reciprocity

The Principle of Reciprocity is one of the few social psychologies that exist in every culture on earth. It has applications in personal interactions and marketing communications especially related to increasing spend, basket size, reducing price sensitivity, and deepening brand affinity; Research has shown the same emotion and behavior change is exhibited in digital to [...]

By |2016-10-27T11:51:06+00:00May 16th, 2012|Solid Gold|0 Comments

Welcome to Bob Gold’s Blog: Solid Gold

Welcome and please be ready to inspire us as well as be inspired. Our blog conversations focus on mobile payments, transactions, rewards, and correlated consumer social behavior and patterns that are critical in order to turn your digital community into paying customers; ultimately to be perceived as more of a lifestyle brand. My 20 years [...]

By |2016-10-27T11:51:06+00:00May 16th, 2012|Solid Gold|0 Comments