/Bob Gold

About Bob Gold

Bob Gold is a rare combination of business entrepreneur, strategic visionary and outstanding communicator. As a leading “behavioral technologist”, Gold has over 20 years of applied research and development experience in the growing field of digital-to-human persuasion and motivation. He applies his methodologies and techniques to help create a more sustainable health care infrastructure for payers, providers, pharmaceutical companies and medical device manufacturers. As CEO of GoMo Health, a leading technology provider in the emerging market of mobile care coordination and population health management systems, Gold focuses his energy on creating member and patient engagement algorithms to produce better outcomes and evidence-based data sets. His work places an emphasis on the delivery of care plans and remote care coordination with a more personalized, disciplined and nurturing experience within a person’s lifestyle and typical day.

GoMo Health and Brand Aid Announce Partnership

Bringing Proven “Concierge Care” Patient Recruitment to Pharma  GoMo Health, a leading provider of population health solutions and patient-centered medication therapies for hospitals, health systems, physician practices, and pharma, is excited to announce a strategic partnership with Brand Aid Digital. The agency, based in Boonton, New Jersey, is specialized in online patient recruitment and patient [...]

By |2017-06-20T15:16:57+00:00June 20th, 2017|News & Events|0 Comments

A Day in the life of a Healthcare Caseworker with Concierge Care™

Most case workers have a daunting and nearly impossible task with hundreds of cases and precious little time, how can they really be there for each person, especially be there in a moment of truth when they are truly needed? Now they can… We are on a mission to help caseworkers as they are the [...]

By |2016-10-27T11:51:03+00:00September 3rd, 2013|Solid Gold|0 Comments

Increasing Patient Adherence through Concierge Care Methodology

When it comes to engagement the plethora of devices and services available can only go so far. It is the human aspect, that 1:1 connection, which allows companies and consumers to begin a valuable dialogue and become integral to each other’s lives. Engagement services should go beyond the basic needs of the consumer and be [...]

By |2016-10-27T11:51:05+00:00July 1st, 2013|Solid Gold|0 Comments

Nine Strategies for Increasing the ROI of Branded Apps

An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases; however, many mobile marketing efforts miss key opportunities to maximize their app ROI. By focusing on consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their [...]

By |2016-10-27T11:51:05+00:00May 12th, 2013|Solid Gold|0 Comments

Mobile Social Purchases & Rewards: Demystified

  Wow! I just chaired a meeting of mobile industry executives and even they are confused about the new emerging payments landscape. So, I can only imagine how you can be a “deer in the headlights” if you are a brand, hospitality company, retailer, or bank. This article provides you with a practical introductory business [...]

By |2016-10-27T11:51:05+00:00September 25th, 2012|Solid Gold|0 Comments

Digital to Human Persuasion: Social Monetization

This blog explores the principles behind this conversion and applies them to various areas of consumer spend.  Humans have an intrinsic need and desire to “belong”…to a family, team, and community unit….whether it that means Facebook or a local town club.  My big question is how does your brand get people to “want” to belong [...]

By |2016-10-27T11:51:05+00:00July 6th, 2012|Solid Gold|0 Comments