Life365 Portraits Improves Customer Engagement Through New Text Message Campaigns

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Life365 Portraits Improves Customer Engagement Through New Text Message Campaigns

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One of our newest clients, Life365 Portraits, came to us last year looking for new ways to connect and engage with customers. Specializing in in-home photography, Life365 partnered with Gold Group’s 24K Creative division to revamp their marketing materials and launch a pilot text (SMS) message campaign promoting customer engagement through weekly contests and giveaways. With strategic design and promotion, Life365 saw impressive signup numbers and engagement activity with their subscriber base.

Holiday Text Contest Engages Over 55% of Subscribers

One of the top highlights of Life365’s pilot text (SMS) message program was their 2015 holiday giveaway promotion. Existing text message subcribers were asked to reply with the word “HOLIDAYS” for a chance to win a $100 gift card. More than 55% of their subscribers opted-in to the giveaway, an outstanding number especially when compared to other types of customer centered communication such as email open rates (averaging between 15-30% depending on the industry).

Gold Group and 24K Creative are looking forward to developing and implementing some advanced text message campaigns for Life365 Portraits in 2016 – watch for more impressive results in upcoming newsletters and on gold-group.com!


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By | 2016-10-27T11:50:58+00:00 January 25th, 2016|Leading with Mobility, News & Events|0 Comments

About the Author:

Anthony is a huge tech geek specializing in search engine optimization (local and national), digital marketing, and traditional media production. He has a passion for technology and various digital platforms and is an avid media consumer. Anthony loves catching up with his favorite tech blogs and twitter accounts. You can often find him at the movies, reading a good book at the beach, or chatting over a hot cup of coffee.

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