Thank you to everyone who attended Thursday’s webinar and special thanks to co-presenters Roshan Prakash and Wojtek Borowicz from Estimote who helped us explore the power of iBeacon technology and how these devices can be used to create positive customer experiences in the retail and non-retail industries. We hope that the concrete use cases, including Downtown and GoMo Fitness Network, helped to further explain the adaptability of this innovative technology. If you were unable to attend or would like a copy of the presentation, you can download it on SlideShare.
We had a great turnout and many of you asked insightful questions, some of which we did not get a chance to answer due to our time limit. For those of you whose questions we were unable to answer, we’ve addressed some of them below.
Can iBeacons only be used indoors?
“Indoor Proximity System”, which is another term for an iBeacon, is a misnomer; iBeacons also have the ability to be used outside, whether you want to put them in an amusement park, at a concert, or somewhere else. Marketers just have to make sure that the iBeacons they are using are resistant to water and other outdoor elements.
Do iBeacons affect my customers’ phone battery life?
The Bluetooth low energy (BLE) signals emitted by iBeacons consume very little battery power and having Bluetooth activated on your customer’s mobile phone doesn’t use much either. Certain aspects of iBeacon usage will affect the battery life, including “the frequency with which the phone looks for iBeacons, the frequency with which an iBeacon looks for a phone, and the number of iBeacons in the immediate area”. Ultimately, however, the battery drain is expected to be minimal and, with newer phones, will consume less and less energy.
Are iBeacons expensive and difficult to install?
iBeacons are very easy to install and with new updates to their management systems, like Estimote’s fleet management feature that was announced this week, it’s getting easier to use iBeacons in whatever setting you want. iBeacons are very cost effective and are sold individually or in bulk. When choosing what iBeacon works best for you you’ll want to keep in mind the quality of the iBeacon (range, durability, battery life, and more) as well as the support and analytics provided once you buy them. The most difficult part will not be the implementation, but rather the planning.
What kind of applications can be built to use iBeacon technology?
When it comes to iBeacons, these little devices are the paintbrush and you are the artist; they are extremely adaptable. They can be used in any situation where you’d like to deliver contextual awareness and additional information to a customer, attendee, or visitor. iBeacons can be used for everything, including:
- Proximity marketing
- Delivering location-based content
- Mobile payments
- Automatic check-ins
- Guiding and directions
- Tracking loyalty
- Collecting feedback
- And more!
Where have iBeacons been used so far?
There are endless applications of iBeacon technology. Some of the examples that have been seen so far are in:
- Sports stadiums
- Malls and other retail spaces
- Festivals, concerts, and events
- Restaurants, bars, and coffee shops
- Classrooms and for education
- Airports, train stations, and bus depots
- Home automation
- Social interaction apps