Gold Mobile Teams Up with First Financial Federal Credit Union to Introduce Jersey Shore At Anytime™

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Gold Mobile Teams Up with First Financial Federal Credit Union to Introduce Jersey Shore At Anytime™

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At Anytime, a community-focused mobile marketplace, helps local businesses connect with consumers and compete against big box stores

Clark, N.J. – October 3, 2013 – Gold Mobile, a global cloud-based provider of a mobile commerce platform which incorporates ordering, payment, and loyalty, has teamed up with First Financial Federal Credit Union (FFFCU), the project’s exclusive financial sponsor, to create a mobile marketplace aimed at growing the sales revenue of local businesses affected by Hurricane Sandy.

The first in a national rollout of community-focused marketplaces, Jersey Shore At Anytime™ enables local shore businesses to connect with their customers at anytime, from anywhere. By utilizing a responsive mobile marketplace outfitted with engaging incentives and rewards, local and tourist dollars are being driven back to the New Jersey Shore, just as the summer ends.

The At Anytime platform allows Jersey Shore merchants to showcase select merchandise in a 24/7 online marketplace utilizing the same technology employed by many recognizable national brands. Products and services are accessible from any internet-enabled smartphone, tablet, or PC. With no upfront costs, merchants only pay for transactions which take place, it’s easy for businesses to display their most popular items and handcrafted themed packages. Participating businesses will also receive print and social marketing support.

“This is a great opportunity to not only give back, but to also provide local businesses with an affordable way to compete with bigger stores. Most small businesses don’t have the opportunity to interact with consumers in a mobile setting, and if they do it’s as a single branded marketplace. What we’re doing is bringing together a community so consumers can find everything they need, while being confident that they are supporting the businesses they know and trust,” said Bob Gold, CEO of Gold Mobile.

Additionally, At Anytime will provide handcrafted themed packages of local goods and services for tourists and locals alike.

  • At Anytime Beach Bag – For the family who’s looking for a week of fun in the sun. Includes beach passes, sunscreen, towels, coins for the arcade, and more.
  • At Anytime Rainy Day Pack – For that rainy weekend when you don’t want to stay indoors. Includes two movie tickets, two raincoats, and dinner for two at a local bistro.
  • At Anytime Anniversary Pack – Just remembered today’s your anniversary? This pack includes two tickets to the movies, flowers from a local florist, chocolates from a local chocolatier, and dinner for two at a romantic restaurant.

“We are thrilled to partner with Gold Mobile in the effort to bring business back to our local area merchants,” said Issa Stephan, President/CEO of First Financial FCU. “First Financial was founded locally in the Jersey Shore area of Asbury Park back in 1936, and in over 77 years of serving the Monmouth and Ocean County community, our focus has always been based on the principle of community partnership and providing personalized, value added services. This partnership will allow us to continue that community focus and support our local businesses.”

Jersey Shore At Anytime™ is set to launch in late October, with rollouts in other communities to follow. For consumer, sponsor, and merchant information please refer to our teaser site: Be sure to sign-up for our newsletter to receive the latest information about Jersey Shore At Anytime™ and other community-focused mobile marketplaces.

About Gold Mobile:
Gold Mobile is a global cloud-based provider of a mobile ordering, payment, and loyalty platform. The Gold Mobile platform and agency enable enterprises to engage with consumers “in-the-moment” while providing personalized offers and content, real-time transactions and payments, and instant rewards. Its flagship product, GoMo Rewards Wallet, is used globally as a mobile ordering storefront and payment system that accepts all types of transactions in either a prepaid or pay as you go mode and has built in interfaces to major banks, payment processors, and wireless carriers. The company’s clients include Fortune 1000 global companies and brands, healthcare institutions, and retail merchants as well as partnerships with major banks and agencies who want to add mobile commerce to their enterprise client’s digital commerce and cash management deployments.

About First Financial Federal Credit Union:
First Financial Federal Credit Union (formerly Mon-Oc Federal Credit Union) is a not-for-profit financial cooperative whose goal is to provide the highest level of quality products and personalized services while maintaining financial integrity and stability. Our vision is to be a long-term financial partner with our Members. While First Financial has a highly trained, professional staff using the latest technology, we also pride ourselves on our personal touch. Unlike huge banking conglomerates, policy setting and overall strategic direction of First Financial are overseen by a volunteer Board of Directors made up of credit union members. The credit union is federally insured by the NCUA. For more information on First Financial, visit

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By |2016-10-27T11:51:03+00:00October 3rd, 2013|News & Events, Press Releases|0 Comments

About the Author:

Jason specializes in developing and implementing multi-channel marketing programs and product positioning within the mobile engagement and m-commerce spaces. After completing his MBA in Marketing, Jason quickly advanced to become the Director of Marketing at Gold Mobile. As Director of Marketing, he leads projects centered on comprehensive product development, UX/UI design, feature direction, brand development, and marketplace analysis.

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