There is not an organization today that does not require the use of a multitude of technology products in their daily businesses. And for today’s businesses, there are a plethora of products and solutions available, competing for attention and budget dollars. Educated purchasing is essential to be sure that your technological resources best fit your [...]
Well, the name kind of says it all. The U.S. Department of Health and Human Services (HHS) recently released a report entitled “Using Health Text Messages to Improve Consumer Health Knowledge, Behaviors, and Outcomes.” I’ll make it easy on you and jump straight to their conclusion. “The trend toward widespread ownership of cell phones and [...]
Being a company that is based in New Jersey, we have all been deeply affected by the fire in Seaside Heights at the Funtown Pier. Our thoughts and prayers go out to those who have been affected by the fire and our thanks go out to the many firefighters and first responders who put their [...]
Most case workers have a daunting and nearly impossible task with hundreds of cases and precious little time, how can they really be there for each person, especially be there in a moment of truth when they are truly needed? Now they can… We are on a mission to help caseworkers as they are the [...]
When it comes to engagement the plethora of devices and services available can only go so far. It is the human aspect, that 1:1 connection, which allows companies and consumers to begin a valuable dialogue and become integral to each other’s lives. Engagement services should go beyond the basic needs of the consumer and be [...]
An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases; however, many mobile marketing efforts miss key opportunities to maximize their app ROI. By focusing on consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their [...]
How the years fly by! In the mobile and payment industries, a month is a year in “normal” earth time. So based on this rapid and ever changing mobile payments market, I have tried to capture that “pace” in the 2013 predictions. I hope you enjoy and whether you agree or not, the purpose of [...]
Wow! I just chaired a meeting of mobile industry executives and even they are confused about the new emerging payments landscape. So, I can only imagine how you can be a “deer in the headlights” if you are a brand, hospitality company, retailer, or bank. This article provides you with a practical introductory business [...]
This blog explores the principles behind this conversion and applies them to various areas of consumer spend. Humans have an intrinsic need and desire to “belong”…to a family, team, and community unit….whether it that means Facebook or a local town club. My big question is how does your brand get people to “want” to belong [...]
The Principle of Reciprocity is one of the few social psychologies that exist in every culture on earth. It has applications in personal interactions and marketing communications especially related to increasing spend, basket size, reducing price sensitivity, and deepening brand affinity; Research has shown the same emotion and behavior change is exhibited in digital to [...]
FIND US ONLINE