The Mobile Engagement Challenge: Understanding and Engaging Your Audience

In an increasingly tech savvy world, mobile engagement is a crucial part of how you communicate will current and potential customers. When it comes to mobile engagement it’s all about understanding your audience and how your audience wants to be communicated to. Whether this audience be your customers, clients, members, or patients, it does not [...]

By |2016-10-27T11:51:02-04:00January 22nd, 2014|Leading with Mobility|0 Comments

What Does 2014 Look Like for Mobile?

2013 was a great year for mobile, however everything points towards 2014 looking even brighter. Below are some great stats, prediction for the future, and suggestions on how you can take advantage of 2014. Goodbye 2013… This past year brought us a lot of great things (some interesting movies, Ylvis, and Instagram videos) and some [...]

By |2016-10-27T11:51:02-04:00January 16th, 2014|Leading with Mobility|0 Comments

Knocking Down the Walls: Three Elements of Health Care Reform that will Drive Remote Patient Engagement

Health care reform brings significant changes to the way health care is delivered and paid for. Tying reimbursement to the quality of care shifts financial responsibility to the provider. The emphasis on a patient-centric approach will require a greater utilization of cost effective remote patient engagement. […]

By |2016-10-27T11:51:02-04:00January 9th, 2014|Leading with Mobility|0 Comments

GoMo Spotlight – Intern Series: Bryan Butkowsky

Introducing our new GoMo Spotlight – Intern series. Want to know what it’s like to intern at Gold Mobile? Get the inside scoop from the best and the brightest interns we’ve had. Bryan Butkowsky is in his final year at Montclair State University in New Jersey where he is studying Business Administration with a concentration [...]

By |2015-03-04T12:34:32-05:00December 31st, 2013|Leading with Mobility|0 Comments

Going Mobile: Baby Steps

According to Webcertain, as of August 2013 close to 20% of global internet traffic comes from mobile devices [i]. More importantly, the percentage of mobile traffic has been more than doubling every year since the idea of the mobile web became a “thing.” Luke Wroblewski, CEO and Co-Founder of Input Factory Inc., pointed [...]

By |2016-10-27T11:51:02-04:00December 9th, 2013|Leading with Mobility|0 Comments

QR Codes: Beyond the Hype Cycle

Technology and hype seem to go hand in hand. Whenever there’s a new technology released, be it from an established company like Apple (think the first iPhone) or an indie company that takes us by storm (think GoPro), hype is there to play its part, making us envision all the possibilities with none of the [...]

By |2016-10-27T11:51:02-04:00October 22nd, 2013|Leading with Mobility|2 Comments

The Epiphany of Else: Driving Innovation Through Explorative Inquiry

Questions Inspire New Thinking The single most efficient way to trigger innovative thinking is by simply asking a question.  These are questions that you can ask of others, or (more importantly) questions that you can ask of yourself.  By asking a question, you stimulate new and different thinking within the person being asked.  They need [...]

By |2016-10-27T11:51:02-04:00October 21st, 2013|Leading with Mobility|0 Comments

Five Reasons Smart Watches are Poised to Revolutionize Mobile Payments

From Gizmodo to the Verge, smart watches are 2013’s most discussed “new” technology (As long as you forget Microsoft’s SPOT Watches). Apple, Samsung, Google, LG, Jawbone, and every other electronics company are quickly realizing that wearable devices with smartphone-esque features are poised to be the next big thing, but why should we care? Or better [...]

By |2016-10-27T11:51:02-04:00October 10th, 2013|Leading with Mobility|0 Comments

Handling the Zombie Apocalypse: Designing for New Technology

“I don’t think anyone wants to cuddle a zombie.” — Norman Reedus Don’t panic! It’s not the flesh-eating zombie apocalypse… yet. Scott Jenson of Apple, Google, and Frog Design described a zombie apocalypse [i]  of electronic devices. It’s a growing wave of relatively inexpensive electronics that are invading our lives. The ever lower [...]

By |2016-10-27T11:51:03-04:00October 1st, 2013|Leading with Mobility|0 Comments

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